Course Overview
Location of Course Delivery
Delivery Approach
Course Duration
Delivery and Assessment
Entry Requirements
Pathways

Course Overview

The Diploma of Marketing and Communication provides a thorough toolkit for success in today's dynamic marketing landscape. Through a practical and engaging curriculum, you'll gain a deep understanding of advanced marketing strategies, consumer behavior, and the ever-evolving digital media landscape.

You'll graduate as a confident and adaptable marketing professional, ready to develop and implement strategic marketing plans, persuasive messaging, and manage social media channels. This program prepares you to seize various career opportunities, fostering your self-reliance and empowering you to thrive in the constantly changing world of marketing and communication.

Location of Course Delivery

Our facilities provide an immersive cultural experience, allowing students to embrace a cosmopolitan lifestyle while mastering the English language.

Melbourne Campus

Melbourne is full of attractions. From laid-back laneways and lush parks to grand libraries and museums, all wrapped up in a vibrant atmosphere. 

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Sydney Bondi Campus

Bondi Beach is a world-famous destination located in Sydney. Known for its stunning coastline, white sands, and excellent surf, it's a popular spot for tourists and locals alike.

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Course Duration

52 weeks

Delivery and Assessment

  • Interactive class activities and lectures.
  • Flexible class options including virtual and in-person options.
  • Regular unit-based assessments to measure course progress.
  • Regular support available.

Entry Requirements

  • Students must be 18 years or older. 
  • Students will be required to complete an assessment test to ascertain their English level.
  • A score of IELTS 6.0 or a strong level of English is required
  • Year 12 or equivalent literacy and numeracy levels or equivalent
  • Completion of the Certificate IV in Marketing and Communication

Pathways

The Diploma of Marketing and Communication equips graduates with the skills and knowledge to step into marketing and communication roles such as Marketing Coordinator, Communications Officer, or Social Media Assistant. It also serves as a solid foundation for career advancement, opening doors to managerial positions like Marketing Manager or Communications Manager with experience and further development. Additionally, the Diploma can provide a pathway to further study, such as pursuing a Bachelor's degree in Marketing, Communications, or a related field, allowing graduates to deepen their expertise and broaden their career options.

Course Number

BSB50620

CRICOS Registration

105549A

Qualification Description

The course requires a student to complete 12 units to gain the nationally recognised; BSB50620 Diploma of Marketing and Communication.

Core Units

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

Elective Units

BSBCMM511 Communicate with influence

BSBCRT512 Originate and develop concepts

BSBMKG543 Plan and interpret market research

BSBMKG544 Plan and monitor direct marketing activities

BSBMKG546 Develop social media engagement plans

BSBMKG551 Create multiplatform advertisements for mass media

SIRXMKT007 Develop a digital marketing plan

Course Progress

The program is designed to accommodate people of all levels. Course progress is evaluated on a weekly basis, to ensure accurate placement and continual development.

Step 01

Orientation

Students attend Orientation and their English level is evaluated based on the English Placement Test and/or previous qualifications attained.

Step 02

Attend

Students attend classes and participate in weekly tests and activities to measure their progress.

Step 03

Certificate

Students receive a certificate at the end of the program, detailing their core skill levels.

Delivery Approach

At Lonsdale Institute we employ an immersive and interactive delivery approach. Students engage in daily class activities, weekly testing, and monthly city excursions, fostering a well-rounded language learning experience. Our teachers create a supportive and engaging environment that empowers students to develop their English skills while gaining a deeper understanding of the local culture.

Ready to start your journey with us? Contact Lonsdale Institute today.

Our student support team is dedicated to providing you with the resources and guidance you need to make informed decisions about your education. Whether you have questions about our programs, application process, or anything else, our team is here to help.  

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