Course Overview
Location of Course Delivery
Delivery Approach
Course Duration
Delivery and Assessment
Entry Requirements
Pathways

Course Overview

The Certificate IV in Marketing and Communication equips you with the essential knowledge and creative strategies needed to thrive in the world of marketing and communication. Through a dynamic curriculum focused on effective communication, digital media skills, and data-driven decision-making, you'll gain a deep understanding of modern marketing practices.

This program teaches you how to analyse market opportunities, understand consumer behavior, and leverage digital media to achieve marketing success. Whether you're launching a career in marketing or seeking to enhance your existing skills, this qualification will help you achieve your professional goals.

Location of Course Delivery

Our facilities provide an immersive cultural experience, allowing students to embrace a cosmopolitan lifestyle while mastering the English language.

Melbourne Campus

Melbourne is full of attractions. From laid-back laneways and lush parks to grand libraries and museums, all wrapped up in a vibrant atmosphere. 

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Sydney Bondi Campus

Bondi Beach is a world-famous destination located in Sydney. Known for its stunning coastline, white sands, and excellent surf, it's a popular spot for tourists and locals alike.

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Course Duration

28 weeks

Delivery and Assessment

  • Interactive class activities and lectures.
  • Flexible class options including virtual and in-person options.
  • Regular unit-based assessments to measure course progress.
  • Regular support available.

Entry Requirements

  • Students must be 18 years or older
  • Students will be required to complete an assessment test to ascertain their English level.
  • English Requirement: IELTS 6.0; or TOEFL iBT 60; or PTE-A 51.6
  • Year 12 or equivalent literacy and numeracy levels or equivalent

Pathways

The Certificate IV in Marketing and Communication opens doors to entry-level positions in marketing, communications, and customer service. It also provides a pathway to further study in marketing, communications, or business-related fields. Graduates gain the skills and knowledge to develop and implement marketing campaigns, manage social media, create engaging content, and communicate effectively with various stakeholders. This qualification sets the stage for a rewarding career in marketing and communication.

Course Number

BSB40820

CRICOS Registration

105547C

Qualification Description

The course requires a student to complete 12 units to gain the nationally recognised BSB40820 Certificate IV in Marketing and Communication.

Core Units

BSBCMM411 Make presentations

BSBMKG439 Develop and apply knowledge of communications industry

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBWRT411 Write complex documents

Elective Units

BSBPEF402 Develop personal work priorities

BSBMKG442 Conduct e-marketing communications

SIRXMKT006 Develop a social media strategy

BSBMKG432 Research international markets

BSBMKG438 Implement and monitor advertising production

SIRXOSM005 Develop a basic website for customer engagement

Course Progress

The program is designed to accommodate people of all levels. Course progress is evaluated on a weekly basis, to ensure accurate placement and continual development.

Step 01

Orientation

Students attend Orientation and their English level is evaluated based on the English Placement Test and/or previous qualifications attained.

Step 02

Attend

Students attend classes and participate in weekly tests and activities to measure their progress.

Step 03

Certificate

Students receive a certificate at the end of the program, detailing their core skill levels.

Delivery Approach

At Lonsdale Institute we employ an immersive and interactive delivery approach. Students engage in daily class activities, weekly testing, and monthly city excursions, fostering a well-rounded language learning experience. Our teachers create a supportive and engaging environment that empowers students to develop their English skills while gaining a deeper understanding of the local culture.

Ready to start your journey with us? Contact Lonsdale Institute today.

Our student support team is dedicated to providing you with the resources and guidance you need to make informed decisions about your education. Whether you have questions about our programs, application process, or anything else, our team is here to help.  

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